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An order: items, totals and the invoice

The two middle panels: what they bought, and what it added up to.

The Items table: SKU, title, quantity, unit price and line total

Items

ColumnWhat it is
SKUYour code for the exact variant sold — the printing, the condition, the language. A dash means the line had no SKU (a ticket or a gift card).
TitleThe product name as it was when sold, stored on the line. Rename the product later and this order still shows what the customer bought.
Qty / Unit price / LineHow many, at what each, coming to what.
Cost / MarginOnly if your plan includes cost tracking. Cost is what that unit cost you; margin is the difference times the quantity, with the order's total margin in the footer. A dash means no cost was recorded for that line, and it's left out of the total rather than counted as free.

Totals

The Totals panel: subtotal, discount, shipping, VAT, total and refunded

Rows only appear when they apply, so a plain order is four lines and a complicated one is seven:

RowWhen it shows
SubtotalAlways — the goods before anything else.
DiscountOnly if a code was used. The code itself is named in brackets, which is how you find out which promotion cost you this.
ShippingUnless it was a collection. The service they chose is named in brackets.
incl. VATOnly if the order carried VAT, with the rate that applied. It's included in the total, not added to it — prices in this shop are VAT-inclusive.
TotalWhat was actually charged.
RefundedOnly once some money has gone back. Total minus this is what you've kept.

Download invoice (PDF)

Opens a proper invoice in a new tab — your shop's name and address, the order number, the lines, and the VAT broken out if you're registered. This is the document to send a customer who asks for one "for the accountant". It's generated fresh each time from the order, so it always matches what's on screen.